Shaping Canada's electronic highway.

-CTV

Follow @FanTrust
on Twitter »

Shaping Canada's electronic highway.

-CTV

Follow @FanTrust
on Twitter »

  • Great podcast, a new spin on the oldfashioned radio play: @TheTruthAPM. Fun for ears like @TheMoth, but fiction with production effects.
    May 19, 12

  • "Little room left" on Canadian television dial: http://t.co/CAa6xh2J
    Apr 30, 12

  • Crowd-funding site raises $119 million in third year of operation. Check out the update here: http://t.co/RrFO2DLE
    Apr 25, 12

  • Reed appoints accomplished, attractive, non-female president: http://t.co/7ZcPm5QB
    Apr 25, 12

  • Fans of Video Game Law: Learn how the law is responding to new game models/disruption in new book by Jon Festinger http://t.co/ORONboo7
    Apr 23, 12

Fiscal Reality Television

Fiscal Reality Television: A Survivor’s Guide to New Media Business Intelligence is a quick read that illuminates how the best broadcasters get value from their interactive assets and profitably meet the interactive expectations of audiences. Featuring in-depth one-on-one interviews with senior entertainment executives, this report offers tools-of-the-trade that help broadcasters make strategic business decisions about television show websites, iTV and Mobile TV.

“As new media becomes mainstream, and traditional television faces a mid-life crisis, there is no better time for broadcasters to capitalize on interactive audiences, deep data and all associated advertising opportunities,” says FanTrust President Catherine Warren, author of the report. “Online fans in particular represent tremendous untapped potential.”

Fiscal Reality Television
Fiscal Reality French

Request the full report at no cost from info[at]FanTrust.com