Catherine and her team at FanTrust have helped us at DECODE with some clear concise thinking about how to identify and pursue new opportunities in the evolving world of content creation and distribution.

-Steven DeNure
President, DECODE Entertainment

Follow @FanTrust
on Twitter »

Catherine and her team at FanTrust have helped us at DECODE with some clear concise thinking about how to identify and pursue new opportunities in the evolving world of content creation and distribution.

-Steven DeNure
President, DECODE Entertainment

Follow @FanTrust
on Twitter »

  • Great podcast, a new spin on the oldfashioned radio play: @TheTruthAPM. Fun for ears like @TheMoth, but fiction with production effects.
    May 19, 12

  • "Little room left" on Canadian television dial: http://t.co/CAa6xh2J
    Apr 30, 12

  • Crowd-funding site raises $119 million in third year of operation. Check out the update here: http://t.co/RrFO2DLE
    Apr 25, 12

  • Reed appoints accomplished, attractive, non-female president: http://t.co/7ZcPm5QB
    Apr 25, 12

  • Fans of Video Game Law: Learn how the law is responding to new game models/disruption in new book by Jon Festinger http://t.co/ORONboo7
    Apr 23, 12

Broadcasters + Producers

Select broadcast and production clients served by FanTrust management include:

Alliance Atlantis
Big Red Barn Productions
CBC
Crucible Labs
CTV
Haddock Entertainment
Microsoft
Pink Planet
PBS / KCTS

Case Study: CBC

How does a world-leader in public broadcasting best understand its audience?

The Canadian Broadcasting Corporation chose FanTrust to assess its options for datamining and business intelligence. Faced with unparalleled audience traffic and increased demands for interactivity, the CBC needed a fresh perspective and profound analysis of current tools and trends in digital monitoring.

FanTrust provided a critical business analysis, addressing CBC’s needs, including:
- on-air/online audience metrics
- budgets
- risk-assessment
- software options
- executive recommendations

The result was an increased emphasis on audience tracking for everything from improving programming to competing with other media conglomerates for Canadian audience-share.

Case Study: PBS / KCTS

How does a premium US public broadcaster build its audience and sustain its competitive advantage in a shifting media landscape?

Leading PBS station KCTS chose Catherine Warren to devise its finance and business strategy for penetrating the Canadian market. Confronted by a multi-media, multi-channel universe, this pioneering High Definition broadcaster needed an executive-level plan addressing everything from extending its demographic reach, to subscriber / donor trends, to strategic partnerships for creative programming and digital delivery.

Our plan achieved these milestones and more. Ultimately, we coalesced corporate officers and senior staff with diverse portfolios around common goals to increase audience share and outstrip the competition.