News Archive for: ‘Digital Headlines’

The Equivalent of a $5 Million Super Bowl Ad in Digital Media

By: Shareen Pathak Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you

CNET Links Its Videos and Social Teams

As publishers look beyond YouTube and Facebook to distribute their videos, they’re recognizing that their video and social teams can no longer operate in silos. Case in point is CNET, which is adjusting its editorial structure accordingly. CNET has taken an integrated approach

2015: OTT, A Year In Review

By Tom Butts Netflix, Amazon, Yahoo, Hulu… who would have thought as recently as five years ago that these services would have some of the most innovative programming on television? If you doubt the strength of OTT, you don’t have

EU supports cross-border ability to access online content

The EU has proposed new copyright rules that will allow European residents to travel with the digital content they have purchased or subscribed to at home. The proposed regulation would permit “cross-border portability of online content services”, in a move

OTT Video Search App Launched by Yahoo

By Michelle Clancy Yahoo has released the Yahoo Video Guide for searching for movies and TV shows across more than 30 online services. Users can search Netflix, Amazon Video, Hulu, HBO Go, YouTube, ABC, CBS, Fox, NBC and others for

Virtual Reality at the Centre of Sundance’s Experimental New Frontier

  By Joseph Volpe for Engadget Virtual reality found itself front and center of Utah’s wintery celebrity village earlier this year, virtually dominating the conversation around this past Sundance Film Festival. The technology, a burgeoning new medium for artists, game

The Music Contest App, Chosen, Launches Ellen Degeneres’ Dance Off

By Josh Constine for TechCrunch Having all your content on TV is a bit like having all your money in oil: it’s still popular, but the next thing is coming and you better diversify. That’s why it’s so smart that

Costs to be Amongst the Top 25 Mobile Apps Around the World

By Dean Takahashi for VentureBeat It can cost $200,000 in advertising expenses to push an app into the top 25 ranks in the U.S., according to data from mobile marketing firm Fiksu. Fiksu analyzed what it costs to reach the

Rogers and Vice Announce 24-Hour Channel Called VICELAND

For Ian Hardy for mobilesyrup Rogers and Vice Media announced its three-year $100 million content, studio and distribution partnership a year ago, and today its strategy has been unveiled. A new 24-hour specialty channel called VICELAND has been created to

Page 1 of 13012345102030...Last »