FanTrust was just the kind of well-informed guide we needed for launching our content on non-traditional platforms."

-Rick Mischel
CEO, Mainframe Entertainment

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Sony XDCAM EX In Depth

Abel Cine Tech, in association with the Producers Guild of America New Media Council and PostWorks, presents their second joint workshop, Sony XDCAM EX In Depth.Click link to view invitation: http://www.abelcine.com/invites/The Sony PMW-EX3 camcorder will be making its East Coast debut at this workshop.This new model adds more features and greater flexibility to the already successfulEX1 camcorder.The EX3 adds an interchangeable 1/2" lens system and a hand holdable, ergonomic design to the already impressive specs of the EX1, a 3-chip 1/2" CMOS sensor that records1920x1080 native resolution HD images onto SxS PRO flash ...
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Use the Force

All fans are equal but some are more equal than others. For any given property, you've got fans… and then you've got superfans. Superfans make up a small percentage of the audience, but can have an impact far greater than their numbers. They're a loyal band of dedicated individuals whose focus and intention can make extraordinary things happen. In cult media terms, they're the Jedis of the fan world. As a transmedia producer your job is to get them to use their power for good and keep them from going to the dark side....
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Do No Harm

"First, do no harm." This phrase, typically associated with medical professionals, should also be heeded by transmedia producers. In his correspondence with Professor Henry Jenkins, Jeff Gomez asserts that transmedia executions must not compromise the core viewing experience. Jenkins: What do you see as the challenges of generating content that appeals to both niche and mass publics at the same time? Gomez: Like any good story, content designed for genre-lovers or niche markets should contain strong characters, evocative issues and clear, accessible through lines. Story arcs must be designed from the outset to feel ...
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Experience Design

Recently we have been brainstorming concepts and furiously writing new curriculum which we are going to teach at AFTRS in 2009. The work we have been doing at our Laboratory of Advanced Media Production has been influencing many of our new offerings in games, virtual environments and more generally in screen content. The process of rapid prototyping, user-centred design and iterative project development is something we have been seeking to firmly implant in the new curriculum. Came across this great definition of experience design from Nathan Shedroff via our own very talented designer Catherine Gleeson. There ...
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Transmedia Crossover

Like any pop culture junkie, there’s nothing I like better than a good crossover – when characters from different realities step into each other’s world. Like when Laverne & Shirley or The Big Ragu appeared on Happy Days. Or when Batman and Spiderman teamed up to take on the Joker. Crossovers happen in real life too. This past fall, I witnessed one of my favorites when Jeff Gomez and Henry Jenkins met at the Future of Entertainment Conference. Seeing these two transmedia giants interact was as epic and entertaining as ...
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