Is Pinterest TV’s Next Second Screen?
This is what FanTrust is asking after Pinterest announced some exciting changes that could mean a closer tie between the widely popular social platform and television. But first, from the Pinterest blog: “When you find something you love on Pinterest, …
Monetizing Mobile Apps – Your FanTrust Round-Up
2013 marks the first time in human history that we will have a single device for every person on the planet: the mobile phone. This summer, there will be more than 7.1B mobile subscriptions, representing one for every woman, man …
Media's Animal Magnetism – FanTrust in the Huffington Post
From Rin Tin Tin to Dogs Against Romney, the media continues to grapple with the triple-A juggernaut of animals, anthropomorphism and activism.
Recently, we may have hit a new stride.
Flying Drones! Free Money! What Television Can Learn From Digital Occupy – FanTrust in the Huffington Post
What can the mass media 1 percent learn from the digital 99 percent? While big media and other critics slam Occupy Wall Street for lacking a cohesive message, the movement continues to just get on with things, including its own …
Good, Giving and Game, Yet Women Still Not Tapped For The Top – FanTrust in the Huffington Post
Help me out, here. When will digital media shareholders, investors and boards look at the case for female leadership on its merits and stop with the painful status quo contortions required to keep women out of top roles? What’s it …
Top Tips For Connecting to Distributors and Brands
Valuing fans brings producers, distributors and brands together, speaking a common language and putting the committed consumer first. But what does it take for rights-holders to build out a property that appeals to brands and channel partners for a fan-friendly …
Value to Valuation: How Fans Can Help You Boost Worth
Everybody loves a fan! But what price love? As social networks and other tracking let you put a price on the head of each fan, soon your valuation will rise or fall based on your fan base. Sure, fans can …
Gaga for Fans
It should come as no surprise that the world’s biggest superstar has a galactic appreciation for her fans. You get what you give. And the best relationship with audiences is based on reciprocity. “[T]here will never be something that I …
“Fan”ning the Flames – FanTrust: Your Mission Control for Olympic Fan Action
The FanTrust office is just a short walk along the water to the Olympic Torch. I’ve been making a regular pilgrimage to the flames, generally checking out the scene and hearing what the fans have to say about the Games, …
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