News Archive for: ‘The Latest’

Count on Social Media

Want an up-to-date snapshot when it comes to top social network audiences? At FanTrust we are impressed with elegant fan data, like this Infographic from Digital Insights. Wow your colleagues with these current stats and impress them with your understanding

My Start-up Life

By Catherine Warren I remember my first digital experience. I walked into the Massachusetts Institute of Technology studio-cum-laboratory where the artist flashed me some 30-foot long, rainbow-coloured, 3D naked body parts. I never looked back. Not pornography, this was an

World Summit Award: Excellence in e-Content and Creativity

FanTrust president and World Summit Award board member, Catherine Warren is featured in the WSA’s “Excellence in e-Content and Creativity” publication. The document outlines the ways the organization aims to turn the United Nation’s World Summit on the Information Society

YouTube Hits Monetize on New Platforms

YouTube kid’s channel Pancake Manor taps FanTrust for strategic business development. Popular YouTube producer Pancake Manor, has selected FanTrust Entertainment Strategies to help build international relationships for its massively popular kids videos and channel. “FanTrust not only helped guide us

Is Pinterest TV’s Next Second Screen?

This is what FanTrust is asking after Pinterest announced some exciting changes that could mean a closer tie between the widely popular social platform and television. But first, from the Pinterest blog: “When you find something you love on Pinterest,

Monetizing Mobile Apps – Your FanTrust Round-Up

2013 marks the first time in human history that we will have a single device for every person on the planet: the mobile phone. This summer, there will be more than 7.1B mobile subscriptions, representing one for every woman, man

Media's Animal Magnetism – FanTrust in the Huffington Post

From Rin Tin Tin to Dogs Against Romney, the media continues to grapple with the triple-A juggernaut of animals, anthropomorphism and activism.

Recently, we may have hit a new stride.

Flying Drones! Free Money! What Television Can Learn From Digital Occupy – FanTrust in the Huffington Post

What can the mass media 1 percent learn from the digital 99 percent? While big media and other critics slam Occupy Wall Street for lacking a cohesive message, the movement continues to just get on with things, including its own

Good, Giving and Game, 
Yet Women Still Not Tapped For The Top – FanTrust in the Huffington Post

Help me out, here. When will digital media shareholders, investors and boards look at the case for female leadership on its merits and stop with the painful status quo contortions required to keep women out of top roles? What’s it

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