December 15th, 2011
Catherine Warren blogs for
The Huffington Post, where her article first appeared.
What can the mass media 1 percent learn from the digital 99 percent?
While big media and other critics slam Occupy Wall Street for lacking a cohesive message, the movement continues to just get on with things, including its own media, innovating in the process and providing a case-study for excellence in editorial, production and broadcasting.
If TV execs aren’t taking notes, they would be wise to get out their stenographers, because now’s a great time to mimeograph a digital ...
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November 13th, 2011
Catherine Warren blogs for
The Huffington Post, where her article first appeared.
Help me out, here.
When will digital media shareholders, investors and boards look at the case for female leadership on its merits and stop with the painful status quo contortions required to keep women out of top roles?
What’s it going to take when, faced with hard data, these decision makers persist in making limp calls?
[caption id="attachment_42398" align="alignnone" width="300" caption="Original cartoon by Catherine Warren, image from Huffington Post/Getty Image photo, cartoonized by Befunky."]
...
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May 19th, 2011
Valuing fans brings producers, distributors and brands together, speaking a common language and putting the committed consumer first.
But what does it take for rights-holders to build out a property that appeals to brands and channel partners for a fan-friendly online success?
Here are FanTrust's top tips for connecting content creators and rights-holders with distributors and brands.
· Work in parallel with prospective sponsors and distributors before signing your deals
· Determine where you are on the spectrum of commercial versus pure-play content:
Content only
Sponsored/underwritten
Branded ...
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February 7th, 2011
Everybody loves a fan! But what price love? As social networks and other tracking let you put a price on the head of each fan, soon ...
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in Brands, Business, Convergence, Demographics, Facebook, Fans, FanTrust Blog, Financing, General | No Comments »
August 23rd, 2010
It should come as no surprise that the world’s biggest superstar has a galactic appreciation for her fans.
You get what you give. And the best relationship with audiences is based on reciprocity.
“[T]here will never be something that I put before my fans,” said Lady Gaga in
September’s Vanity Fair (always the best issue of the year, the arrival of which is bittersweet as it heralds the last of summer). “I have a relentless pursuit in me to give everything in me to my fans to make ...
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